Come See Our Stuff!!!
I'll be there with my wonderful homemade goat's milk soap a special gift for anyone who orders or wins an auction from my store during the sale!!!
Want To Scope My Soap Out BEFORE The Sale?
Showing posts with label MetzyMoms. Show all posts
Showing posts with label MetzyMoms. Show all posts
Saturday, September 5, 2009
Sunday, August 16, 2009
Awesome Discussion Going On At OnlineSellersUnited
As most of you know, I am a member of the discussion forum OnlineSellersUnited (no toxic drama or backbiting allowed). There is a very cool discussion (IMHO) about eCommerce business going on and I thought folks here might be interested in checking it out. To give you an idea of the discussion, here is what I just posted in response to another member:
One line really sticks out in your post: "This is my product - am I investing the proper amount of time in it's full potential for marketing it?"
I would add the word Business... not just Product. I think that people still think they should be able to list it and sell it. It doesn't work that way as a rule... at least not any more. With the economy, the competition, and savvy buyers (to name a few blocks the eCommerce business owner today has to contend with), sellers have to become savvy enough not just to list, they have to become savvy enough to stay ahead... it's more than just 'product'. It's 'business'.
I agree with you that the days are over of finding it at the thrift store or garage sale for a quarter and then selling it for hundreds, sometimes thousands, of dollars. It still happens, but rarely. It's a shame too... lol...
As customers become more savvy today, business owners have to stay ahead of them. I think each business owner has to:
1. Figure out their business. What product are you going to sell or produce. Believe in your product or service. I find that the more I believe in the product, the easier it is to sell.
2. Research that product or service so that they know it inside and out. When I first sold on eBay, I sold used audio books. I knew nothing about them other than I enjoyed them. I did alright, but I didn't do all that well. Later, I sold hats. When my family inherited about 2000 hats, I knew very little about hats other than I enjoyed wearing them. I couldn't sell them at eBay to save my life... at first... I did some researching and little by little I became a bit of an expert. The more I learned, the better my listings were. The better my listings were, the more I sold. Even though I seldom sell hats now, and never at eBay, one of the guides I wrote is still one of the most popular guides at eBay (Purchasing and Caring for Just About Any Hat). It's a cheesy little piece, but the info is correct, easy to understand, and effective because I did my research.
3. Know your target audience. This is a part of a business plan that many skip over. The fact is that you have to know who your customers are. You also have to follow trends that affect your average customers, like them being able to shop using their PDA's and Cell Phones... lol... For instance, I sell homemade Goat's Milk Soap. My average customer is between the ages of 25 and 55. They're working class. They've got a 'green' streak and are concious of the earth. The try to use organic and/or natural products but cost and convenience is a problem in most cases. My average customer is educated, but not overly so. OK... that sounds about right... BUT here is a bit more about my average customer: my average customer can order from a cellular device. My average customer uses text messaging. My average customer doesn't use an apostrophe when searching for Goat's Milk Soap... instead, because they use text messaging (on their cellular device, as well as in chat rooms, when tweeting, etc.), they search for goats milk soap. There's more, but in a nutshell, THAT is my customer.
4. Adjust your business practices to accomodate your average customer. Again, using my customer description from above, I could put my listing titles as Goat's Milk Soap, but considering that my 'average' customer doesn't search that way, I leave out the apostrophe. It makes my grammer incorrect, but that is how my 'average' or 'target' customer searches... so putting the apostrophe in just shows that I can spell and punctuate correctly... but my customers won't find me as easily... so I adjust.
5. What venue works best for their business. All sites don't work for all business owners. All sites don't work for all products... at least not any more. When eBay was the only game in town it did (overall), but with the emergence of 'niche' sites and the many choices of sites that cater to specific business owner needs and wants, eBay is no longer the only game in town. For instance, I could sell at Etsy, where all products are handmade. Etsy wouldn't have worked for my hats. You have to find what site works best and most efficiently for you and your business. Does that mean the sites you don't sell at are worthy of scathing reviews, threads, and posts? No. It means one site works better for YOU and YOUR business.
6. Eggs in One Basket? I say business owners (i.e. Sellers) should utilize whatever sites, and however many sites, they can professionally handle and work well for them. Chris Fain, of OnlineAuction.com, has always advocated this practice. It isn't that he is saying OnlineAuction.com won't work for you as a single site, he's saying (IMHO) that there is nothing wrong with branching out. It's what businesses do when they are able to. Think of it like this: If you opened a B&M store in Philadelphia, PA, would you never consider opening a store in Garden Grove, CA? If you did, and the Garden Grove, CA store was doing more business, would you automatically close the Philly store? Of course not. Different people shop in different places. On a smaller scale... let's say you open a store in the Westminster Mall (Westminster. CA), would you not consider opening a store in the Laguna Hills Mall (Laguna Beach, CA) because it is a competing mall? Or the nearby South Coast Plaza Mall? Hell No! You'd want your business in every possible place if you could manage it! THAT SAID... most 'casual sellers' cannot do multiple sites easily... especially if they are selling OOAK types of things... therefore they pick one, maybe two sites to sell on. The bottom line? Whatever you can manage without causing overdue stress on yourself... THAT is how many baskets you should spread your eggs in. I can manage two sites easily... 2 different 'malls' as it were. How funny is it that neither of the venues I sell at find anything wrong with a business owner running their own business by selling at another venue? One should never over-extend themselves (which is a mistake many have made, but most have learned from), but one should take advantage of everything (and every site) out there that works for them... to the degree that they are able.
7. SEO and SEM are crucial to YOU, not necessarily your venue. The days of sites doing YOUR advertising and promoting are fast coming to an end. Even when they say they are doing it, it doesn't mean it's for you... especially if they collect per sale from you. They are advertising THEIR business, catering to THEIR business bottom line... that you get something out of it is secondary (I don't mean that to sound like a diss to those sites who do SEO/SEM for their sites). Learn to do it yourself. It isn't hard... it doesn't take hours... it doesn't have to cost you a dime... Nobody has at much at stake in your business as you do... so no one is going to advertise your specific business like you would. Learn to do it yourself... even if your chosen site is doing it as well.
Gosh, I could go on and on... but I'll leave it at that for now... lol... and just say I absolutely agree with your post. Set YOUR goals for your product and your business. Do what works best for YOUR product and business as a whole. Research, learn, and execute what works best for YOUR product, business, and goals.
See the whole discussion: http://onlinesellersunited.com/viewtopic.php?p=6438#6438
One line really sticks out in your post: "This is my product - am I investing the proper amount of time in it's full potential for marketing it?"
I would add the word Business... not just Product. I think that people still think they should be able to list it and sell it. It doesn't work that way as a rule... at least not any more. With the economy, the competition, and savvy buyers (to name a few blocks the eCommerce business owner today has to contend with), sellers have to become savvy enough not just to list, they have to become savvy enough to stay ahead... it's more than just 'product'. It's 'business'.
I agree with you that the days are over of finding it at the thrift store or garage sale for a quarter and then selling it for hundreds, sometimes thousands, of dollars. It still happens, but rarely. It's a shame too... lol...
As customers become more savvy today, business owners have to stay ahead of them. I think each business owner has to:
1. Figure out their business. What product are you going to sell or produce. Believe in your product or service. I find that the more I believe in the product, the easier it is to sell.
2. Research that product or service so that they know it inside and out. When I first sold on eBay, I sold used audio books. I knew nothing about them other than I enjoyed them. I did alright, but I didn't do all that well. Later, I sold hats. When my family inherited about 2000 hats, I knew very little about hats other than I enjoyed wearing them. I couldn't sell them at eBay to save my life... at first... I did some researching and little by little I became a bit of an expert. The more I learned, the better my listings were. The better my listings were, the more I sold. Even though I seldom sell hats now, and never at eBay, one of the guides I wrote is still one of the most popular guides at eBay (Purchasing and Caring for Just About Any Hat). It's a cheesy little piece, but the info is correct, easy to understand, and effective because I did my research.
3. Know your target audience. This is a part of a business plan that many skip over. The fact is that you have to know who your customers are. You also have to follow trends that affect your average customers, like them being able to shop using their PDA's and Cell Phones... lol... For instance, I sell homemade Goat's Milk Soap. My average customer is between the ages of 25 and 55. They're working class. They've got a 'green' streak and are concious of the earth. The try to use organic and/or natural products but cost and convenience is a problem in most cases. My average customer is educated, but not overly so. OK... that sounds about right... BUT here is a bit more about my average customer: my average customer can order from a cellular device. My average customer uses text messaging. My average customer doesn't use an apostrophe when searching for Goat's Milk Soap... instead, because they use text messaging (on their cellular device, as well as in chat rooms, when tweeting, etc.), they search for goats milk soap. There's more, but in a nutshell, THAT is my customer.
4. Adjust your business practices to accomodate your average customer. Again, using my customer description from above, I could put my listing titles as Goat's Milk Soap, but considering that my 'average' customer doesn't search that way, I leave out the apostrophe. It makes my grammer incorrect, but that is how my 'average' or 'target' customer searches... so putting the apostrophe in just shows that I can spell and punctuate correctly... but my customers won't find me as easily... so I adjust.
5. What venue works best for their business. All sites don't work for all business owners. All sites don't work for all products... at least not any more. When eBay was the only game in town it did (overall), but with the emergence of 'niche' sites and the many choices of sites that cater to specific business owner needs and wants, eBay is no longer the only game in town. For instance, I could sell at Etsy, where all products are handmade. Etsy wouldn't have worked for my hats. You have to find what site works best and most efficiently for you and your business. Does that mean the sites you don't sell at are worthy of scathing reviews, threads, and posts? No. It means one site works better for YOU and YOUR business.
6. Eggs in One Basket? I say business owners (i.e. Sellers) should utilize whatever sites, and however many sites, they can professionally handle and work well for them. Chris Fain, of OnlineAuction.com, has always advocated this practice. It isn't that he is saying OnlineAuction.com won't work for you as a single site, he's saying (IMHO) that there is nothing wrong with branching out. It's what businesses do when they are able to. Think of it like this: If you opened a B&M store in Philadelphia, PA, would you never consider opening a store in Garden Grove, CA? If you did, and the Garden Grove, CA store was doing more business, would you automatically close the Philly store? Of course not. Different people shop in different places. On a smaller scale... let's say you open a store in the Westminster Mall (Westminster. CA), would you not consider opening a store in the Laguna Hills Mall (Laguna Beach, CA) because it is a competing mall? Or the nearby South Coast Plaza Mall? Hell No! You'd want your business in every possible place if you could manage it! THAT SAID... most 'casual sellers' cannot do multiple sites easily... especially if they are selling OOAK types of things... therefore they pick one, maybe two sites to sell on. The bottom line? Whatever you can manage without causing overdue stress on yourself... THAT is how many baskets you should spread your eggs in. I can manage two sites easily... 2 different 'malls' as it were. How funny is it that neither of the venues I sell at find anything wrong with a business owner running their own business by selling at another venue? One should never over-extend themselves (which is a mistake many have made, but most have learned from), but one should take advantage of everything (and every site) out there that works for them... to the degree that they are able.
7. SEO and SEM are crucial to YOU, not necessarily your venue. The days of sites doing YOUR advertising and promoting are fast coming to an end. Even when they say they are doing it, it doesn't mean it's for you... especially if they collect per sale from you. They are advertising THEIR business, catering to THEIR business bottom line... that you get something out of it is secondary (I don't mean that to sound like a diss to those sites who do SEO/SEM for their sites). Learn to do it yourself. It isn't hard... it doesn't take hours... it doesn't have to cost you a dime... Nobody has at much at stake in your business as you do... so no one is going to advertise your specific business like you would. Learn to do it yourself... even if your chosen site is doing it as well.
Gosh, I could go on and on... but I'll leave it at that for now... lol... and just say I absolutely agree with your post. Set YOUR goals for your product and your business. Do what works best for YOUR product and business as a whole. Research, learn, and execute what works best for YOUR product, business, and goals.
See the whole discussion: http://onlinesellersunited.com/viewtopic.php?p=6438#6438
Saturday, May 30, 2009
LOT of Body Quench Tanning Bed Intensifier
More than 120 18ml packets of Tanning Bed Sizzling Intensifier by Body Drench!!!
This auction is perfect for those looking to sell at the swapmeet or flea market, as well as for those who either own, manage, or frequent Tanning Salons!!!
Each one of these packets retails (in a tanning salon) for an average of $5.60 per packet, making this a value of at least $600 on the retail market!!! Even if you sold them for $2 a piece (remember, they regularly sell for about $5.60 each), you'd still make a tidy profit reselling them!
As you can see in the photo, these will be shipped in a USPS Priority Flat Rate Box. The box is almost full and weighs slightly under 7 pounds (which means that for most buyers, Priority Flat Rate will be the cheapest way to ship).
Can you believe the opening bid is just a quarter???
Click on this link to see more photos and/or to place your bid:
Thursday, May 28, 2009
PESA Spring Summit In Atlanta 2009
Dave White (of eBay and Beyond, Basics To Business, and OLA-Radio) will be attending the Spring Summit in Atlanta (PESA) next week, where he will broadcast LIVE for no less than 8 hours a day for both days of the conference.
Beginning Wednesday Morning at 8:00 AM (Eastern Time), you can catch Dave's LIVE Broadcasts from both Talkshoe AND streaming video from JustinTV.
You can pick the show up, on either of those 2 medias, by going to http://basicstobusiness.com/ (on Wednesday Morning of course... ).
Dave said something about a Human Billboard being the first thing up Wednesday morning, so grab your coffee and sit back and enjoy the show!
During the day's broadcasting, Dave will meet and interview some of the biggest names in eCommerce, including John "ColderIce" Lawson ( http://3rdpoblogs.com/colderice/ ), Jay Berkowitz ( http://www.jayberkowitz.com/ ), Peggy Duncan ( http://www.peggyduncan.com/ ), and Scot Wingo (CEO of ChannelAdvisor) just to mention a few.
Watch and Listen to the show and phone in your questions for these eCommerce Giants!!!
*************************************************************************************
Visit MetzyMom for all your Homemade Goats Milk Soap Needs at http://www.OnlineAuction.com/store/metzymom
Beginning Wednesday Morning at 8:00 AM (Eastern Time), you can catch Dave's LIVE Broadcasts from both Talkshoe AND streaming video from JustinTV.
You can pick the show up, on either of those 2 medias, by going to http://basicstobusiness.com/ (on Wednesday Morning of course... ).
Dave said something about a Human Billboard being the first thing up Wednesday morning, so grab your coffee and sit back and enjoy the show!
During the day's broadcasting, Dave will meet and interview some of the biggest names in eCommerce, including John "ColderIce" Lawson ( http://3rdpoblogs.com/colderice/ ), Jay Berkowitz ( http://www.jayberkowitz.com/ ), Peggy Duncan ( http://www.peggyduncan.com/ ), and Scot Wingo (CEO of ChannelAdvisor) just to mention a few.
Watch and Listen to the show and phone in your questions for these eCommerce Giants!!!
*************************************************************************************
Visit MetzyMom for all your Homemade Goats Milk Soap Needs at http://www.OnlineAuction.com/store/metzymom
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